Research Practice
The Research Practice offers ongoing research on the leading vendors & service providers and their partnering practice. The basis of this research are in-depth partner interviews with the IT vendor community and service providers complemented with online panel surveys. In addition LinkedResearch participates in vendor briefings and industry events. From these sources we are able to provide the following output:
Vendor Analysis
Vendor profiles provide insight into a vendor or service providers’ partnering strategy. Topics covered include: Company Overview, Partner Structure, Alliance Overview, Channel Overview, Alliance & Channel Investments, Alliance & Channel Goals, Alliance & Channel Recruitment and Alliance & Channel contacts. On a regular basis new profiles will be added to the portfolio.
Channel & Alliance Studies
On a regular basis surveys are held among a dedicated panel of channel and alliance professionals in the software and services industry. The surveys are a reflection of current issues that apply to the partner industry. The output will form the basis of regular channel & alliance studies. In addition, LinkedResearch will conduct dedicated channel or alliance surveys, depending on vendor needs or market developments.
The research practice ensures that we stay in tune with our research market, and that there is a continuous data and information exchange between LinkedResearch and channel and alliance professionals.